Our Brand Pillars
Rich Heritage Rooted in Traditions
As a brand, LENE is designed to reflect the rich heritage of Chinese culture that dates back for centuries. From our design elements to brand colours, we draw upon the vast vocabulary of our historical-cultural context.
Our Quality Commitment
Premium Bird's Nests
Our bird's nests are made with 燕盏 (whole bird's nests), evident in the thick strands.
Cooked bird's nests in the market are made with 燕碎 (small pieces of nests).
Pure Natural Goodness
Our bird's nests are all painstakinly cleaned manually by hand with only water.
Most bird's nests in the market are bleached and/or washed with chemicals.
All our bird's nests are carefully double-boiled to best extract and preserve the nutrients.
We cook our bird's nests in an SFA-approved facility in Singapore.
The Best From Our Family - To Yours
Bird's nests has been a part of our family for as long as I can remember.
Seeing how much bird's nests we were taking prompted my father to buy bird's nests houses out of love. He wanted to ensure that we only get the natural bird's nests that is not bleached.
My mother taught me since young about the TCM concept of 内补 - nourishing the body from within. Despite the higher costs for superior quality bird’s nests, I truly believe that health is the best investment.
Having been accustomed to the best quality bird’s nests, I sought to recreate my mother’s bird’s nests that I’ve grown to love – made with only 燕盏 (whole bird's nests), zero sugar, and selfless love.
Modern Wellness Rooted in Heritage
As you embark on your journey with us, you will experience how LENE combines the concept of modern wellness with the wisdom of Chinese tradition through the best Southeast Asian delicacy - Bird’s Nests.